Diversification is one of the most important principles of investing. It simply means spreading your money across a variety of investments, rather than putting all your eggs in one basket. This can help to reduce your risk and improve your chances of achieving your financial goals.

There are many different ways to diversify your investment portfolio. One common approach is to invest in different asset classes, such as stocks, bonds, real estate, and commodities. Each asset class has its own unique risks and rewards, so by investing in a variety of asset classes, you can help to balance out your risk and improve your overall return.

Another way to diversify your portfolio is to invest in different industries. For example, you could invest in a mix of technology stocks, healthcare stocks, and financial stocks. This can help to reduce your risk if one industry experiences a downturn.

You can also diversify your portfolio by investing in different countries. This can help to protect your money from political and economic instability in any one country.

Of course, there is no one-size-fits-all approach to diversification. The right amount of diversification for you will depend on your individual circumstances and risk tolerance. However, even a small amount of diversification can make a big difference in the long run.

Here are some of the benefits of diversification:

• Reduces risk: By spreading your money across a variety of investments, you can help to reduce your overall risk. This is because the chances of all of your investments losing money at the same time are very slim.
• Improves returns: Diversification can also help to improve your returns over time. This is because different asset classes tend to perform differently in different market conditions. By investing in a variety of asset classes, you can help to smooth out your returns and achieve your financial goals more consistently.
• Makes your portfolio more resilient: Diversification can also make your portfolio more resilient to market shocks. This is because if one investment loses money, the other investments in your portfolio can help to offset the losses.

At Advisa, Our investment philosophy is to combine either single style managers or a range of blended solutions. This means we believe we can offer you the best combination of management style, diversification, performance and value in one simple solution, enabling your adviser to incorporate every aspect of your wealth into a comprehensive service offering. We call this unified wealth management.